In the digital age, Black Friday has transcended its origins as a single day of in-store bargains to become a sprawling, multi-day event dominating the online retail landscape. With its roots firmly planted in American consumer culture, this phenomenon has evolved into a global extravaganza, enticing shoppers with unprecedented discounts and deals. Let’s delve into the intricacies of online shopping on Black Friday, exploring its evolution, strategies, and impact.

The Evolution of Black Friday

From Brick-and-Mortar to Cyberspace

Traditionally associated with throngs of shoppers flooding brick-and-mortar stores, Black Friday has undergone a dramatic transformation in recent years. The advent of e-commerce platforms has reshaped this shopping holiday, shifting a significant portion of consumer activity to the digital realm. Now, instead of braving long lines and crowded aisles, shoppers can conveniently access deals from the comfort of their homes or on-the-go via their smartphones.

Extension of the Shopping Season

Black Friday’s …